The 4 Pillars Of Entrepreneurship

The 4 Pillars Of Entrepreneurship

There is no secret formula to entrepreneurship. There's a lot of nothing out there nowadays on social media. “How to make 1 million dollars tomorrow”, “This is why you do not have a Lamborghini,” and my favorite of them all, “Buy my course and make ten thousand dollars next month.” I would be lying to you if I said I haven't bought one of those courses. Unsurprisingly, a month after I purchased the course, I did not make 10k or even remember anything from it. But that's not to say that all these things we engage with are meaningless. They are all a part of the journey. See, the timeline varies from person to person on the journey to success, but the outline stays consistent. The outline is what we call the 4 pillars of entrepreneurship.


The first pillar of entrepreneurship is Personal. What we mean by this is that you have to understand yourself before you can understand your business and how to make it successful. You need to be able to understand your “why” and what drives you. What are you good at, and what are you looking to get out of a successful business? These are the types of questions you need to ask yourself to make a plan. Pillar 1 sets the foundation for pillars 2, 3, and 4. 


The second pillar of entrepreneurship is business. Not just the idea of business but understanding your business. You need to be able to understand what it is you are selling and who you are selling it to better than anybody else. Once you nail those things down, you can present your business in the best way possible to the best people possible. 

You also need to have a constant vision of the future. Your business needs to get better and better over time consistently, but it needs to have direction. You have to work towards some number or outcome that drives change within you personally and your business.


The third pillar of entrepreneurship is Growth. Growth is the goal! This is what you should be working towards. You are growing if you can consistently get better at something every day. A significant change in the short term isn't necessary but the continued minor change compounds into significant change over time. This is what leads to growth.  

You need to love the idea of growth as well. It takes time, but it is always worth it. To quote a wise person, “The man who enjoys walking will walk further than the man who is walking to a destination.” Enjoy the process, the ups and downs. Learn from failure and experience and grow your business and skillsets. 


The final pillar of entrepreneurship, and by far the most time-consuming, is consistency and discipline. The idea is that you are willing to get shit done every day, no matter what position you are currently in. Rome wasn't built in a day, and neither will your business. 

The success you seek won't happen in the first month, year, or maybe even the first couple of years. But continuing to show up daily, be disciplined, and progress towards your goals will make you more successful in the future than you could even imagine. Business is a game, and you have to pay to play. The currency is your time and hard work. Look around at the most successful entrepreneurs you know. The one thing they have in common is they always showed up. Success isn't for everyone, but I promise it can be for you if you are consistent and disciplined. 


It starts with you, begins with your business, improves with growth, and continues with consistency and discipline. The 4 pillars are the outline of every entrepreneur's journey. Understanding and embracing these 4 pillars will help you outline your journey to success as an entrepreneur.

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